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Wild Strawberry Communications is helping MaxxRaxx to reposition its business and reach a wider audience through presence at exhibitions, marketing collateral and point-of-sale literature.
The UK sports-leisure market is growing fast, and it's very competitive. MaxxRaxx designs and manufactures racks for carrying cycles, skis and snowboards and was exhibiting at the 2005 UK Camping and Caravan show in London. Proprietor Max Burgess wanted to show how his innovative products could contribute to users' leisure.
In place of typical product imagery we set up a photo shoot to illustrate MaxxRaxx's lifestyle benefits. We complemented the resultant shots with fresh captioning and additional cost-effectively sourced photos.
We combined the material to create an eye-grabbing exhibition environment. For portability, rapid assembly and breakdown, the montage was printed onto lightweight 4 metre by 2 metre exhibition panels.
We've created something that will last; the panels are hard-wearing and the content won't age quickly. Their value was proven at another exhibition at the NEC, Birmingham, in Spring 2006, where the MaxxRaxx stand pulled quite a crowd.
We've also worked with Maxxraxx to get further value from the photo shoot investment with new point of sale material, product brochure and leaflet.